Sound Check
Everything the outside world can see about your business, ranked by what it costs you.
A Roadies Sound Check is the complete outside read of your website, your marketing and your AI visibility. It finds, it does not fix.
Is my marketing actually working?
Look at it the way a stranger does.
Your own numbers tell you what happened. They don't tell you what a stranger, a search engine or an AI assistant sees and concludes about your business before they ever call. A Roadies Sound Check gives you that outside view, complete, with every finding ranked by what it costs you in revenue or trust.
What does a Sound Check find?
It finds, it does not fix.
A Roadies Sound Check hands you the full picture and the order to tackle it in. You get:
- A ranked list of what's costing you, from critical to low, each finding with its evidence.
- Who shows up when your customers search, every business named and labeled, so you can see which are really in your fight.
- What your site tells people about who you're for, and where that doesn't match what you actually sell.
- What's working, because every report says that too.
- The questions only you can answer, and why each one would change the read.
What does a Sound Check look like?
Here is part of one, for a sample company.
The complete outside read of your business: what your website, your search results, your competitors and your messaging tell customers, ranked by what each problem costs you.
Sound Check for Oxbend Heating & Air
- 14 pages and files read
- 5 searches run the way buyers search
- 7 businesses named and labeled
- 9 findings, ranked by what each is costing you
“emergency AC repair near me”
Search results: ten listed, Oxbend at position 7.
AI answer: three businesses named, Oxbend not among them.
“new furnace cost”
Search results and AI answer: Oxbend absent. Home services marketplaces took most of the results.
Who showed up
- Direct local competitors: Pellstone Heating & Cooling, Wrenfield Comfort Co., Brightmere Heating & Air.
- National chain: Evercourt Home Services.
- Marketplaces: most of the price search.
- 1 Critical
- 3 High
- 3 Medium
- 2 Low
Severity reflects estimated impact on revenue or trust, not effort to fix.
Finding 01 · Critical
Absent from the searches the homepage is written to win.
Every search built around emergency repair, the service the homepage leads with, named three competitors and never Oxbend. It is losing consistently, not narrowly.
Evidence: five live searches.
Finding 02 · High
The site leads with installation. Most of what the service pages describe is repair.
Seven of nine service pages cover repair and maintenance, while the homepage and title lead with new systems. A buyer or an AI assistant comparing the two gets mixed signals about what this business is.
Evidence: the homepage and nine service pages.
What is working
The service-area pages are specific, consistent and current, which is exactly what an AI answer needs to place a local business.
Our questions
Is repair or installation the business you want more of? It decides whether Finding 02 is a messaging fix or a strategy question.
Who is your best customer today: homeowners, landlords or builders? It decides which of these searches should count most.
It finds, it does not fix.
What does it need from me?
Nothing to connect.
A Roadies Sound Check runs on what anyone outside your business can see. There's nothing to install, no account to connect and no data to hand over, which also means you can hand the finished report to anyone to check.
How is a Sound Check different from a free website audit?
Ranked by cost, not by what's easy to sell.
Every finding in a Roadies Sound Check is ranked by what it costs you in revenue or trust, not by effort to fix, and each one carries its evidence. It ends with the questions only you can answer, not a proposal to fix your website.
What comes after a Sound Check?
Your priority, with what only you know.
If you want to act on what it found, a Roadies Tune-Up turns your top priority into decisions, using what the outside can't see, with people who help you decide what to ask for. When you want to talk through what the Sound Check found, you talk to a person.
What a Tune-Up gives youWhen is a Sound Check not the right fit?
If you want someone to make the fixes for you, a Sound Check alone won't do it. It finds, it does not fix.
Questions business owners and leaders ask us
- How do I know if my marketing is actually working?
- Look at it from the outside: what a stranger, a search engine and an AI assistant can see and conclude about your business. A Roadies Sound Check gives you that complete outside read of your website, marketing and AI visibility, with every finding ranked by what it costs you in revenue or trust; it finds, it does not fix.
- What happens after a Sound Check?
- If you want to act on what it found, a Tune-Up turns your top priority into decisions, using what only you know, with people who help you decide what to ask for, and delivers the work that follows. From there, your own Roadies team stays on call, working on the priorities you set.
- How much does Roadies cost?
- The Opening Act is free. A Sound Check is a one-time fee, a Tune-Up is scoped to your business, and your Roadies team is an ongoing engagement, so talk to us for current pricing.
A person reads every message and replies inside one business day.