Roadies Menu

How it works

Start small. Go as far as your business needs.

Working with Roadies runs in four steps. Each one gives you something complete, and the people who built Roadies work with you at every one of them.

Where do I start?

With the Opening Act.

Every Roadies engagement starts with the free Opening Act: who is winning your customers, what's keeping AI from recommending you, and your score out of 100. It starts with nothing but your website.

What the Opening Act shows you

What happens at each step, and what do I bring?

Four steps. You choose how far.

  1. Opening Act.

    Start here.
    You bring:
    your website.
    You get:
    who's winning your customers, what's keeping AI from recommending you, and your score.

  2. Sound Check.

    You bring:
    nothing to connect.
    You get:
    the complete outside read of your website, marketing and AI visibility, ranked by what each problem costs you. It finds, it does not fix.
    What a Sound Check finds

  3. Tune-Up.

    You bring:
    your top priority, and whatever you choose to share.
    You get:
    decisions on that priority and the work that follows, with people who help you decide what to ask for.
    More on the Tune-Up

  4. Your Roadies team, on call.

    You bring:
    the priorities you set.
    You get:
    your own crew working on them, with people making sure it delivers what you ask for.
    More on your Roadies team

What should I do next, and in what order?

Your priority. What only you know.

A Roadies Tune-Up is built around the question you most need answered, using what the outside can't see: your numbers, your customers, what you've already tried. You get decisions on your top priority and the work that follows, and the people behind Roadies help you decide what to ask for. Every Tune-Up is scoped to your business.

Who is my best customer, really?

A Tune-Up can take that on directly, using what you know about who buys, who stays and who costs you more than they're worth.

Which competitors actually matter?

A Tune-Up sorts the businesses in your fight from the ones that only look like it, so your next move goes where it counts.

What does it mean to have my own Roadies team on call?

Your own crew, on your priorities.

Your Roadies team is a crew for your business alone, working on the priorities you set. It keeps your competitors, your customers and your market in view, tells you in plain language what changed and what it means, delivers the work your priorities need, and helps you keep it moving. The people who built Roadies make sure it delivers what you ask for.

Who decides what my team works on?

You do. Your team works on the priorities you set, and you can change them.

What stays mine?

Everything the system learns about doing the work well, you get. Everything it learns about you stays yours.

What does a landscape kept current look like?

Here is one for a sample company: who is around the business, how close each one comes, and what changed since the last update, including a correction.

Who you compete with, where each one stands, and what changed since your last update, kept current by your Roadies team.

Competitive landscapeSample

Competitive landscape for Oxbend Heating & Air

Kept current by your Roadies team

Who is around you, and how close they come.

Filled dark circle: direct local competitor. Outlined circle: national chain. Teal: a different kind of business competing for the same customers or the same work. Gold square: you.

  • Pellstone Heating & Cooling · Direct local competitor · Head to head. Now advertises same-day furnace replacement across the whole service area.
  • Wrenfield Comfort Co. · Direct local competitor · Head to head. Leads with financing on new systems.
  • Evercourt Home Services · National chain · Close to head to head. Wins the broad searches, rarely the emergency ones.
  • Brightmere Heating & Air · Commercial buildings only · Same work, other customers. Moved after a correction.
  • Brindlecove Plumbing & Air · Plumber adding heating and air · Your customers, other work. New to your landscape.

What changed since your last update

  • Pellstone Heating & Cooling

    Direct local competitor

    What changed:
    now advertises same-day furnace replacement across the whole service area.
    What it means for you:
    they are moving onto the installation work your homepage leads with.
    How sure we are:
    confirmed on their site and in two separate searches.
    What would change this read:
    if they start publishing prices.

  • Brindlecove Plumbing & Air

    Plumber adding heating and air

    New
    What changed:
    added furnace and AC repair to its plumbing service.
    What it means for you:
    they already work inside your customers' homes, so they can offer AC repair on a visit you never hear about.
    How sure we are:
    confirmed on their site. They are not yet showing up when people ask AI for AC repair.
    What would change this read:
    if they start showing up for emergency AC repair searches.

  • Evercourt Home Services

    National chain

    What changed:
    nothing new since your last update.
    What it means for you:
    they win the broad searches and rarely the emergency ones, which is still your opening.
    How sure we are:
    consistent across every search we ran.

  • Brightmere Heating & Air

    Commercial buildings only

    Corrected
    Corrected:
    we had Brightmere in your head-to-head fight. Its work is commercial buildings only, so it moves to same work, other customers.
    What it means for you:
    one fewer business competing for the homes you serve.
    How sure we are:
    confirmed from their own service pages and project list.
Sample competitive landscape

Do I have to go through every step?

No. Go as far as you need.

You go only as far as your business needs. Tell us what you're trying to solve, and we'll tell you plainly which step fits.

Do I need to know anything about AI?

You need to know your business.

No. You already know your business, and that's the part only you can bring. The people behind Roadies set up your team to work the way you do and show you what to ask for.

When is Roadies not the right fit?

We'd rather tell you now.

  • If you already build and run your own AI tools, you probably don't need us.
  • If you want a consultant to tell you how to run your business, we aren't that. You're the expert on your business.
  • If you want a permanent outside department to run your marketing day to day, an agency is built for that.

Questions business owners and leaders ask us

What happens after a Sound Check?
If you want to act on what it found, a Tune-Up turns your top priority into decisions, using what only you know, with people who help you decide what to ask for, and delivers the work that follows. From there, your own Roadies team stays on call, working on the priorities you set.
Who decides what my Roadies team works on?
You do. Your team works on the priorities you set, keeps you current on what changed, and delivers the work those priorities need.
Does Roadies do the work, or teach me to do it?
Your Roadies team delivers the work, and you direct it. The people behind Roadies make sure you know how to direct it and that it delivers what you ask for, so you never have to learn how AI works.
All questions
Talk to us

Tell us what you're trying to solve, and we'll tell you plainly which step fits.